Goes straight to the heart

Here is our IGA (a supermarket) initiative over a 10 day period on the occasion of  Valentine’s Day: Pay $2 extra with each purchase to get this sticker, sign and post it on the supermarket’s wall. The collected money goes to the Heart Foundation of Canada – to help advance research on heart disease, and perhaps save the heart of one person you love! The money “goes straight to the heart”, as they have called the imitative. This is what I call a meaningful valentine’s contribution Red heart